The Okanagan’s Premier Endurance & Multi-Sport Training Organization

CriticalPerformance Endurance Sports is based in Kelowna, BC, Canada in the beautiful Okanagan Valley, and Canada’s 4 season playground. We serve all endurance athletes from BC to all across Canada and the Pacific Northwest and beyond.

Our Mission

CriticalPerformance’s mission is to be Canada’s endurance sport authority through coaching, physiological testing, bike fitting, strength training and endurance sport training facilities and as a retailer of the finest quality specialty products for athletes.

Our Philosophy

At CriticalPerformance, customer satisfaction is not taken for granted. We started and built CriticalPerformance on the principles of not simply doing the minimum contract agreement, but by exceeding the client’s expectations and by keeping the client first. At CriticalPerformance we provide the best customer service that is unrivaled in the industry. We may sell high end products and provide world class coaching and services, but we take pride in realizing that our business is driven by, you, the satisfied customer from all abilities and backgrounds. As athletes ourselves, we realize products and services alone do not make for satisfied clients and we know that each athlete deserves to be treated as individuals with unique needs; like they are friends and family. This principle guides us in the products and services we offer, the way we treat clients and industry relationships.

When you are a CriticalPerformance customer or coached endurance athlete (triathlete, cyclist, runner, swimmer, Nordic athletes) you can rest peacefully knowing you will receive the best professional service. Whether you are a weekend warrior, professional athlete, elite age group athlete, avid enthusiast, or first time beginning athlete, we understand you are an individual and deserve a relaxed and unintimidating environment with professional service. You will never have to endure high-pressure retail store selling techniques; if we do not have the products and services you require we will help you find what you are looking for. If we fail to deliver or to satisfy, we will make it right.

CriticalPerformance guarantees your satisfaction. We want your experiences with us to be individual, unique and professional. We also want your experiences with CriticalPerformance to bring you genuine value, satisfaction and enjoyment.

When you come to CriticalPerformance you will be given the best advise, service and products for your hard earned money; and if we do not, you can come back to us with a complaint and will make it right. We want to learn from these experiences and wish to make sure it will not happen again.